The newest figures out of NPD present a continued uptick in smartwatch gross sales right here within the States. The class has been a uncommon brilliant spot in an general flagging wearable area, and the brand new numbers present features just about throughout the board. In truth, the research places smartwatch possession at 16 p.c amongst U.S. adults as of December — that determine is up from 12 p.c a 12 months prior.
Unsurprisingly, it’s a youthful demo driving that progress — particularly 18-34-year-olds, the place smartwatch possession is round 23 p.c. After all, Apple and the like have been trying to improve purchases with the older crowd, courtesy of extra critical well being options like final 12 months’s addition of an ECG meter.
Apple, Samsung and Fitbit proceed to dominate the market, making up 88 p.c of the practically $5 billion in gross sales tallied for the 12 months ending in November. However corporations like Fossil and Garmin made some market-share features. Google, naturally, will likely be trying to make a bigger dent available in the market, with its latest buy of Fossil IP. Put on OS’s progress has been fairly flat, however that would change in 2019 with the rumored arrival of the Pixel Watch.