Moonbug nabs $145M to purchase up youngsters’ digital media manufacturers – TechCrunch


Moonbug, a kid-focused media enterprise based by a pair of leisure executives, has introduced in a $145 million Sequence A funding led by The Raine Group, a service provider financial institution that helps expertise, media and telecom efforts.

Enterprise capital corporations Felix Capital and Fertitta Capital additionally participated within the financing.

Moonbug, headquartered in London, acquires and distributes media content material made for youths. Lately, the corporate accomplished its first IP acquisition of Little Child Bum, a kids’s sing-along present in style on YouTube, Amazon and Netflix. In accordance with a Los Angeles Instances report, one of many present’s movies is the 20th hottest video in YouTube historical past, boasting 2.1 billion views. In complete, Moonbug says Little Child Bum has clocked in 23 billion views throughout a number of platforms.

With its Sequence A funding, Moonbug will amp up its M&A exercise to develop its portfolio of content material that “helps children build essential life skills.” Moonbug chief govt officer René Rechtman, who spent the final three years as the top of digital studios at The Walt Disney Co., says they plan to amass eight media companies.

Rechtman and John Robson, a former senior vice chairman of digital distribution at Paramount Photos and vice chairman of worldwide content material at HTC, launched Moonbug earlier this yr.

“I see an independent creator and I put them in very simple brackets: one is high viewership and engagement and one is quality of IP,” Rechtman instructed TechCrunch. “If they have both of those, I am very interested.”



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