LG OLED E7 (OLED65E7) evaluation

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After kickstarting its 2017 OLED marketing campaign with the sensational-but-expensive OLED W7, LG is now following that up with one thing somewhat extra reasonably priced. 

The truth is, at ‘just’ £5,000 ($5,499 or AU$7,999), selecting up the 65-inch model of the E7 over the 65-inch model of the W7 can prevent a big sum of cash – round £3,000 within the UK or $2,500 in case you stay within the US.

This substantial saving means you need to forego the W7’s extremely skinny and versatile display screen, in addition to its exterior management field and speaker system. Nevertheless, the OLED65E7V nonetheless appears like 1,000,000 bucks, nonetheless boasts an built-in soundbar that claims Dolby Atmos help, nonetheless boasts LG’s glorious webOS good system, and nonetheless, most significantly of all, delivers just about an identical image high quality to its dearer sibling.

Eager about shopping for an LG OLED E7 of your individual? Right here’s what you should know.

[Replace: Regardless of being a yr previous at this level, the LG E7 OLED continues to be a incredible deal, usually going for lower than $2,000 on-line at shops like Crutchfield and Amazon. In the event you’re searching for this yr’s mannequin, do not miss the 2018 LG E8 OLED – a TV we referred to as ‘comfortably the very best OLED LG has ever made.’]


The OLED65E7 is a ridiculously good trying TV. The OLED ‘film’ is mounted onto a glass plate that’s just some millimetres skinny for almost all of the set’s rear and extends with excessive cuteness barely past the image’s outer edges. 

The necessity to construct within the set’s soundbar speaker system, connections and electronics does imply the TV juts out just a few centimetres additional over its backside third or so, however this detracts solely a bit of from a very mouthwatering kind issue.

Connections on the OLED65E7 comprise 4 4K/HDR-capable HDMIs, three USBs, terrestrial and satellite tv for pc aerial connections, a LAN port, an optical digital audio output, a headphone output, an audio line output, and an RS-232 Management port that can assist you combine the TV into a house management system. 

Plus, in fact, there’s built-in Wi-Fi, over which you’ll be able to share information from different DLNA-enabled gadgets in your community, or stream content material and obtain apps and video games from LG’s ‘walled garden’ of on-line companies. 

Display sizes accessible: 65, 55 | Tuner: Freeview HD | 4K: Sure | HDR: Sure (HDR10, Dolby Imaginative and prescient, HLG, Technicolor) | Panel expertise: OLED | Good TV: Sure/WebOS | Curved: No | Dimensions: 1461 x 877 x 62mm (W x H x D) | 3D: No | Inputs: 4 HDMI 2.0b, three USBs, Wi-Fi, RS-232, satellite tv for pc and terrestrial RF inputs, headphone jack, audio line out, optical digital audio output 

Design TL;DR: The OLED65E7V is drop useless attractive and makes even the best LCD TV look fats and boring by comparability. 

Good TV (webOS 3.5, Freeview Play)

Regardless of the very best efforts of its rivals, LG nonetheless owns in webOS what we contemplate to be essentially the most pleasant and simple to make use of good platform on the town. The OLED65E7 sports activities the very newest model of webOS (3.5) although, admittedly, this doesn’t differ all that a lot from earlier variations. 

For the document, the brand new options launched for 2017 are help for 360 VR media (you’ll be able to scroll around the 3D environments utilizing the TV’s uncommon level and click on distant), an enhanced zoom mode for magnifying sections of the image, and the power to map your favorite 9 apps to the distant management’s numerical buttons. 

These new options be part of the acquainted easy, environment friendly, vibrant and slick webOS onscreen menus, in addition to a powerful content material rely that sees key streaming companies akin to Netflix, Amazon, YouTube joined within the UK by Now TV and built-in Freeview Play help. This latter function means you’ll be able to entry the catch-up TV platforms for all of the UK’s major 4 terrestrial broadcasters, and monitor down programmes you could have missed by way of an onscreen information that may scroll again in time in addition to forwards.

Be aware right here that the Netflix and Amazon apps help each 4K and HDR streams. The truth is, the OLED65E7 will play these companies’ superior Dolby Imaginative and prescient HDR streams after they’re accessible, in addition to the business customary HDR10 streams after they’re not. 

Good TV TL;DR: WebOS hasn’t actually modified a lot (once more) for 2017, nevertheless it actually doesn’t have to. It’s nonetheless the one slickest, most user-friendly good system round.

HD/SDR Efficiency

In 2016, LG’s OLED TVs had been in most methods the kings of regular HD, customary dynamic vary playback – and the OLED65E7 picks up this baton. Its gorgeous black degree capabilities present a near-flawless basis for normal dynamic vary’s comparatively restricted brightness extremes and color tones, permitting each to realize most influence. 

Colors look dazzlingly wealthy for SDR but additionally pure, whereas shiny highlights tackle an nearly luminous – but additionally effortlessly genuine – magnificence attributable to OLED’s means to have every pixel ship its personal gentle. This helps the photographs look steady, three dimensional (though the TV doesn’t help precise 3D!), and wealthy in gentle and tone element.

That mentioned, we wouldn’t say the OLED65E7 does way more the place SDR color and distinction are involved than the earlier E6 OLED collection TV did. 

The place the E7 towers over its predecessor, nevertheless, is with the standard of its HD-to-UHD upscaling. It provides extra element to HD footage, in addition to enhancing the upscaled picture’s total crispness and readability.

Sony and Samsung should have a slight edge the place HD upscaling is worried, nevertheless it’s nice to see LG closing the hole – particularly because the deftness of color and lightweight management OLED achieves with its pixel degree luminance management is past something any LCD can ship. 

HD/SDR Efficiency TL;DR: Beautiful distinction, superbly delicate colors and unprecedented high-quality gentle administration make the E7 a pleasure to behold in HD/SDR.

4K/HDR efficiency

Regardless of its glorious HD and SDR efficiency, in case you’re spending 5 grand on a TV today you’re going to need it to additionally excel with the most recent 4K and excessive dynamic vary content material.

In earlier this years this has been one thing of an Achilles Heel for OLED expertise, attributable to its lack of ability to get wherever close to as shiny as LCD expertise. The OLED65E7 joins the beforehand reviewed OLED65W7, although, in lastly attaining a degree of brightness excessive sufficient to assist shine. Actually.

LG really delivered its greatest single-generation brightness leap with its 2016 OLED screens – round a 15-20% enchancment when it comes to brightness in accordance with LG. To that finish, the E7 achieves a type of HDR tipping level: it might not be the brightest present on the town nevertheless it does allow the panel to ship what now seems like a very HDR expertise. 

The brightness peaks which are such a key a part of HDR’s influence now look way more compelling and ‘beyond SDR’, letting such HDR specialities as daylight blazing from blue skies, reflections on metallic and plastic, the glint in folks’s eyes and explosions and fires look way more pure, intense and really HDR than they ever have earlier than on an OLED TV.

It’s not simply in HDR highlights the place the OLED65E7 makes its new brightness mark, although. It additionally manages to ship the next normal degree of brightness for HDR content material, underlining the sense of real-world naturalism that’s HDR’s trademark and raison d’etre. Additional luminance additionally helps the E7 ship a wider quantity of color than its predecessors, which makes the HDR image look extra balanced in addition to, once more, extra lifelike.

A secondary impact of this enhance in brightness is that contrast-heavy HDR scenes now not look biassed in the direction of black like they often may final yr. Beforehand, the darkest areas of HDR photographs may lack shadow element on LG’s OLED TVs, leaving such areas trying hole and empty in a method that meant they drew an excessive amount of consideration to themselves. Now, improved detailing and color response in darkish areas makes them really feel way more efficiently built-in into the remainder of the picture.

Not content material on being brighter than earlier than, the E7 additionally advantages from much-improved ‘near black’ gentle administration versus earlier OLED generations. This lets the TV produce extra element in very darkish image areas, in addition to delivering higher administration of the display screen’s total black ranges so that you simply now not get the sudden infusions of screen-wide greyness that typically appeared with LG’s 2016 OLED vary. This improved gentle administration is a giant deal once you’re speaking in regards to the extremes of sunshine delivered by HDR content material.

Whereas the OLED65E7’s color quantity nonetheless doesn’t prolong so far as that of very shiny LCD TVs (such because the just lately examined or ), the colors from LG’s newest OLED mannequin really look richer throughout comparatively darkish scenes than they do on these LCD rivals. It’s because the OLED display screen is ready to produce its colors with none of the sunshine air pollution you get with the type of exterior lighting programs LCD TVs have to make use of.

Add to those excellent strengths OLED’s viewing angle benefit, whereby you’ll be able to watch it from nearly any angle with out its footage dropping distinction or color saturation, and the OLED65E7V is by any measure an impressive TV, particularly for the type of AV fanatic who watches TV in a darkish room.

This brings us, although, to the primary of a small listing of points with the display screen.

Particularly, whereas it’s now shiny sufficient to ship a deliciously convincing HDR impact, it doesn’t retain as a lot HDR influence in a shiny room as some LCD TVs. Nor, as prompt earlier, can it get shiny sufficient to ship essentially the most lifelike colors when exhibiting the brightest HDR content material.

These points are particularly obvious in case you use the Cinema or Cinema Professional image presets that many AV followers will wish to use attributable to their correct color efficiency. The Commonplace preset’s further brightness delivers a way more satisfying HDR image total, however its further brightness introduces some fairly noticeable noise in areas of darkish element and a few shiny areas of high-quality color differentiation.

In different phrases, not one of the presets delivers an ideal image steadiness. And there’s solely a lot you are able to do to try to ‘bridge the gap’ between the Commonplace and Cinema settings due to a mix of every HDR setting setting the OLED brightness choice to Max and the opposite brightness adjustment solely allowing fairly restricted adjustment with out severely crushing out shadow element or drastically lowering black degree response. So no matter image settings you choose will include a level of compromise hooked up. 

Elsewhere, pores and skin tones can instantly turn out to be somewhat monotone and mannequin-like throughout darkish sequences, presumably attributable to points with resolving high-quality color variations at sure color ‘temperatures’. Additionally, whereas it handles movement significantly higher than final yr’s LG OLEDs, there’s nonetheless a bit extra judder and processing noise than you see with the very best rivals.

The OLED65E7’s footage deserve to finish on a excessive notice, although. So we’re comfortable to report that if you choose its Sport image preset, the TV solely takes simply over 20ms to provide each HDR and SDR footage after receiving picture knowledge at its inputs. That is nice information for avid gamers, and places to mattress the numerous enter lag points LG needed to wrestle with in 2016. 

4K HDR TL;DR: The OLED65E7V is considerably extra completed with HDR and 4K than final yr’s OLED fashions. Which is a fairly a feat contemplating final yr’s 4K/HDR footage had been fairly attractive already.  


We had been fairly sceptical in regards to the OLED65E7’s audio earlier than we began testing it – particularly the Dolby Atmos claims. Partly as a result of we simply didn’t see how a real Dolby Atmos expertise may ever come from a single soundbar constructed right into a TV, and partly as a result of it seems that, insanely, Dolby Atmos solely works from Dolby Digital+ ‘containers’. It doesn’t work with the Dolby True HD containers utilized by Blu-rays and Extremely HD Blu-rays, though these sources are by far the commonest supply of Dolby Atmos tracks.

Lengthy story brief, whereas the OLED65E7V doesn’t ship any convincing sense of rear speaker info or the ‘dome over your head’ impact related to a real Atmos expertise, it does by some means produce not only a sense of verticality within the sound stage, however even a way of fairly precisely positioned results inside that vertical sound ‘wall’. How a comparatively small soundbar constructed right into a TV’s bodywork can handle that is past us.

The OLED65E7’s audio does this, furthermore, with out the sound stage sounding skinny, incoherent or ‘baggy’. Quite the opposite, the sound enjoys an open, clear mid-range and an impressively broad dynamic vary that mixes robust ranges of bass with plenty of harshness-free treble element.

In an ideal world dialogue would stay a bit clearer throughout motion scenes, however this doesn’t cease the OLED65E7 from being a powerful all-around performer. 

Sound TL;DR: Whereas the OLED65E7’s Dolby Atmos credentials are questionable, the set nonetheless sounds much better than the overwhelming majority of its rivals. 

Different panels to ponder

If cash’s no object and also you need a bit extra ‘wow-factor’ out of your flatscreen, you can throw £3,000 at stepping as much as LG’s OLED65W7 with its sensational versatile, ultra-thin design and exterior audio system.

A extra lifelike various, although, can be Samsung’s QE65Q9F. This prices roughly the identical because the OLED65E7, however makes use of Samsung’s new QLED expertise to ship a wider color vary and greater than twice as a lot brightness.

Spectacular display screen filtering means the QE65Q9F is remarkably efficient to look at in a shiny room, too. This QLED set can’t ship such profound black ranges or wealthy darkish colors as LG’s newest OLED, although. So decide primarily based in your typical viewing circumstances and private picture preferences.

It’s value including that LG claims that its upcoming C7 and B7 2017 OLED TV ranges will ship the identical image high quality because the E7, regardless of costing significantly much less, and is perhaps value ready for in case your audiovisual funds doesn’t have an expiration date arising.


The OLED E7 is much and away LG’s most all-round engaging OLED TV. It combines a spectacular design with excellent image and sound high quality at a much more accessible worth than the ground-breaking W7.

There’s nonetheless room for enchancment relating to brightness and video noise versus the boldest LCD options, however crucially the image enhancements LG’s OLED65E7 delivers are simply sufficient to lastly persuade us that OLED is greater than prepared for the HDR age.

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