Holding firm IAC simply launched its fourth quarter earnings report, which incorporates optimistic numbers for Dotdash, the rebranded firm previously generally known as About.com — income elevated 32 % within the quarter (to $40.2 million), and it was up 44 % (to $131 million) for the fiscal 12 months.
In contrast to these firms — and in contrast to The New York Instances, which truly appears to be doing nicely — Dotdash isn’t actually a information writer. As a substitute, it focuses on the identical sorts of evergreen, informational and how-to content material that you simply used to seek out on About.com, now divided up throughout extra vertically centered manufacturers like Verywell (well being and wellness) and The Spruce (residence enchancment).
Nonetheless, it’s value highlighting a media enterprise mannequin that appears to be working. IAC attributes the improved financials (adjusted EBITDA was $21.four million for the 12 months, in comparison with a lack of $2.eight million in 2017) to “strong advertising growth across several verticals,” in addition to affiliate commerce income.
“Dotdash has a disarmingly easy method centered on high quality content material, web site pace, and respectful monetization,” stated IAC CEO Joey Levin within the letter to shareholders. “The company doesn’t buy traffic nor rely heavily on social networks. Dotdash’s brands simply help people to answer questions, solve problems and find inspiration when they’re searching for answers. Our readers come with specific intent, enabling us to connect advertisers to consumers based on stated interests using high-performing ads in a safe online environment.”
Levin added that Dotdash properties noticed a complete of 87 million distinctive guests in December, in comparison with 51 million for About.com earlier than the rebrand and new technique.
Dotdash can also be offering steerage for 2019, predicting income progress of 10 % for the primary quarter and 20 % for the entire 12 months, with adjusted EBITDA of $30 million to $40 million for the 12 months.
Turning to different IAC properties, ANGI House companies (which owns Angie’s Record) noticed This fall income enhance 25 % to $279 million, whereas Vimeo’s income elevated 28 % to $44.2 million.
In complete, IAC introduced in $1.10 billion in income for the quarter, a year-over-year enhance of 16 %, and beating analyst estimates of $1.07 billion. Adjusted EBITDA elevated 40 %, to $268 million.