Within the days of Uber 1.0, the ethos appeared to be about doing all of the unsuitable issues. Now, with former Expedia CEO Dara Khosrowshahi on the helm, Uber is clearly on its strategy to turning into a kind of Expedia for transportation. Although, Khosrowshahi has beforehand likened Uber’s enterprise to aligning extra with the thought of an Amazon for transportation.
At TechCrunch Disrupt San Francisco in September, Khosrowshahi will be a part of me to debate Uber’s massive plan to personal the whole transportation expertise for folks, the highs and lows of his first yr on the job, Uber’s upcoming preliminary public providing and way more.
Below Khosrowshahi’s management, Uber formally grew to become a multi-modal transportation platform with its acquisition of JUMP Bikes for about $200 million, the launch of UberRENT and a public transportation partnership with Masabi.
Oh, and Uber can also be engaged on electrical scooters, in addition to flying automobiles by way of its Elevate program. Identical to residential and buildings have gone three-dimensional, Khosrowshahi mentioned at a tech convention in Could, “you’re going to have to build a third-dimension in terms of transportation.”
For Uber, Elevate is its “massive guess” on that third-dimension of transportation, he mentioned. The large plan with all of those modes of transportation — whether or not that’s bike sharing, electrical scooter sharing, experience sharing, flight sharing or whatnot — is to turn into a multi-modal transportation service.
Below the management of Khosrowshahi, Uber additionally appears to be transferring into an period the place the corporate works with governments, as a substitute of despite them. That is fairly the 180 for Uber. Earlier than the times of Khosrowshahi, Uber was reluctant to share information with cities. Now, Uber is increasing Motion, a platform that anonymizes and aggregates Uber information to map journey instances, to 12 new cities throughout 5 continents. The intent is to assist city planners, native leaders and civic communities make extra knowledgeable choices.
Whereas Khosrowshahi is making optimistic strikes in a enterprise course, it’s value noting the corporate remains to be in want of a chief monetary officer, and there have been some high-level departures which have continued beneath his management. In June, for instance, Uber’s chief model officer, Bozoma Saint John, left slightly after one yr of becoming a member of the corporate.
On the time, Saint John informed me that whereas “nothing horrible or terrible happened,” Uber’s company tradition has not “righted itself 100 percent.” At Disrupt, Khosrowshahi and I can even talk about Uber’s company tradition and what it’s going to take to completely get well from its 2017, which entailed experiences of sexual harassment, mismanagement and a poisonous work atmosphere.
Tickets to Disrupt SF, which runs September 5-7, can be found right here.