Casper is opening a storefront designed particularly for sleepy New Yorkers in want of a nap.
In The Dreamery, you’ll be able to reserve nooks for 45 minutes at a time, at a value of $25 per session. These nooks are principally big picket “O”s with curtains and soundproofed backing, and naturally they’re stocked with Casper beds.
It’s simple to dismiss or giggle a couple of nap retailer, however it appears lots much less humorous when it’s a heat afternoon and also you’re having bother preserving your eyes open at work. In actual fact, I’ll fortunately confess to making the most of the TechCrunch New York sofa after a giant lunch, or after a morning that began stupidly early due to deadlines and embargoes.
The Dreamery, after all, is lots fancier than the workplace sofa, as I found after I dropped by for a fast tour. Past the nooks themselves, there are additionally lockers to drop off your stuff, non-public washrooms to get cleaned up, a lounge for hanging out and ingesting espresso earlier than or after, plus further facilities like pajamas and Headspace “sleepcasts.” (And sure, a Casper spokesperson assured me that the sheets are modified between every session.)
“The Dreamery is about making sleep and rest a part of our regular wellness routines — similar to how many people prioritize a workout class,” stated COO Neil Parikh in a press release. “The concept enables us to pilot new ways of bringing better sleep to more people and to more places — whether that’s here, the workplace, airports, or beyond.”
Oh, and this new storefront is positioned on the identical New York Metropolis block as a Casper sleep retailer, so it needs to be a reasonably fast stroll when you love the expertise a lot that you simply need to take a mattress dwelling.