A aware, contemplative method to internalized racism and sexism is a crucial piece of the puzzle of dismantling methods of oppression, Awaken founder and CEO Ravi Mishra says. That’s the complete level of Awaken, a mindfulness and meditation app particularly geared towards serving to folks deal with the tough realities of in the present day’s society.
Awaken acquired its roots within the aftermath of the 2016 U.S. presidential election, Mishra instructed TechCrunch. The election surfaced these “larger questions that have to do with race, gender, sexuality and power, and how they live inside of us.”
Via Awaken, Mishra hopes to supply mindfulness and meditation practices that assist domesticate stability inside marginalized communities. These contemplative practices focus on sitting with sure questions and id building. Awaken’s founding academics are Rev. Angel Kyodo Williams, Lama Rod Owens and Sensei Greg Snyder — three leaders targeted on the intersection of mindfulness and social change.
Just like meditation app Headspace, which is valued at $320 million, Awaken has a freemium plan in place. For full entry to content material, Awaken fees $8.99 a month. Whereas Awaken does search to generate profits, Mishra says he’s not doing it for revenue. As an alternative, the plan is to make use of all the cash Awaken makes for activist work.
“We’re currently running at a loss and figuring out how to break even” he instructed me. “The hope and idea is once we are fully profitable, we’ll move that into activist work.”
Regardless of some monetary instability, Awaken is just not searching for conventional funding as a result of it needs to retain 100 p.c management of the corporate.