Amazon’s IMDb launches a free streaming service, Freedive – TechCrunch

Amazon’s IMDb film web site at present introduced the launch of a free streaming service, known as Freedive. The service gives viewers within the U.S. entry to an ad-supported assortment of TV reveals like  Fringe, Heroes, The Bachelor and With out a Hint, in addition to Hollywood films like Awakenings, Foxcatcher, Memento, Monster, Run Lola Run, The Illusionist, The Final Samurai, True Romance, and others.

The content material is free to look at and not using a subscription, and might be seen on a cellphone, laptop computer or a giant display by the use of Amazon Fireplace TV gadgets.

IMDb was already the house for some video content material, together with trailers, superstar interviews and short-form unique sequence resembling The IMDb Present, Casting Calls, and No Small Components. These at the moment are being bundled into Freedive, says the corporate, and can stay free to look at.

The brand new service may also function X-Ray, the IMDb-powered service that provides particulars concerning the title’s forged, crew, music, and extra.

“Customers already rely on IMDb to discover movies and TV shows and decide what to watch,” stated Col Needham, Founder and CEO of IMDb, in a press release about launch. “With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free. We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb’s leading mobile apps.”

The launch comes at a time when the streaming business as a complete is focusing extra closely on AVOD – ad-supported video-on-demand. Roku, for instance, has been increasing the content material out there on The Roku Channel, which gives ad-supported films, TV, information, sports activities, and different leisure. Plex at CES this week additionally stated it might launch ad-supported content material this 12 months.

For Roku, the supply of free content material on Roku gadgets could assist its {hardware} gross sales enterprise, and clearly Amazon has the identical thought.

Nonetheless, Roku is now augmenting its free service with further paid subscriptions. In the meantime, Amazon’s Prime Channels service for cord-cutters, which consists of non-compulsory paid subscriptions to channels like HBO, Showtime, Starz, and others, is barely out there to Prime members.

It’s a bit odd for Amazon to have its TV reveals and flicks cut up up throughout two separate providers – one from Amazon, via Prime, and one other from its subsidiary IMDb.

The business knew Amazon was making ready to enter the AVOD house, it was solely a matter of when. It was earlier rumored that the service would launch this previous fall, however that didn’t come to move.

The brand new streaming service is stay now at On Fireplace TV gadgets, a brand new icon will seem within the “Your Apps & Channels” row, says IMDb.

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